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Economics · NBER · 2026

Labor Market Effects of Personal AI Twins in Knowledge Work

Velasquez, BrennanAdoption of personal AI twins among salaried knowledge workers is associated with a 9% increase in output and a 3.5% decrease in headcount within firms one year after rollout.

Key findings

  • Effects concentrate in junior analyst, paralegal, and middle-management roles.
  • Wage premia accrue to workers whose clones are most heavily used by colleagues — a 'twin network' effect.

What it means in practice

Twin adoption is not labor-neutral. Firms that share the productivity surplus with workers see lower attrition and faster diffusion.