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Report · February 2026 · 36 pages

Clone Risk and Disclosure Playbook

A practical reference for product teams shipping clones to consumers, with rule-by-rule guidance on EU, U.S., and U.K. regimes.

Disclosure

Default to stake-weighted labels: short label for low-stakes interactions, persistent and visible label for high-stakes ones. Embed provenance metadata alongside human-visible disclosure — not instead of it.

Consent

For clones of third parties, require an affirmative, documented authorization with specific use scope and a default sunset. Treat silent or assumed consent as no consent.

Off-ramps

Every clone product should ship with a one-click pause and a documented destruction process. Inability to wind down a clone is a product defect.