The new acts, expected to take effect in early 2027, require any AI clone of a real person to carry a machine-readable provenance signal and a human-visible disclosure when used in advertising, news, or political communication.
What the rule actually requires
The text covers three categories: voice clones, video avatars, and text-style clones built from a person's writing. Each must declare itself when interacting with the public, with narrow exemptions for satire and clearly fictional contexts.
What it does not cover
Private use — running a clone of yourself as a personal assistant or scheduling agent — is outside scope. So is internal corporate use where the clone never speaks externally.